The practice of giving out corporate gifts and stationary is a crucial step for the successful branding of your company and establishing yourself as a caring bank which understands and respects customer sentiments. The fostering of goodwill and trust is evolved by engaging in this activity of brand promotion. Your customers will develop positive sentiments about your company and will promote your brand as the one which respects and goes a great length to garner client satisfaction.
You can extend your marketing activities by putting up the stalls and booths in trade shows, conferences and public seminars. This idea of gifting out promotional products Australia proves very useful in these public events which showcase your company’s product and services. You can make your booth attractive to audience by engaging your visitors to an interactive game and handing out the goodies such as company branded pens, pads or endorsed carry bags or kits bearing your company logo. This will play a dual role of direct marketing of your brand name along with fostering goodwill among your potential clientele and getting new customers in return.
In such events it is important for you to dress up your marketing and sales team in matching corporate apparel attire; preferably that which bears your logo. This removes confusion and greatly assists your potential customers and audience to quickly spot their chosen booth and accordingly approach your staff for queries and clarifications on your showcased products and services. This strategy also gives to a great publicity benefit for reaching out to your potential customers.
For any successful event of this size and nature, it is important for your staff to be well prepared in advanced to meet the objective of this branding and awareness exercise of your company. Each of the staff members present at the booth should demonstrate very good communication skills and exhibit professional courtesy and warmth to the potential new clients. They should be ready with the conference sachets along with the company’s brochure and be prepared to answer the basic queries regarding your portfolio of offerings. Giving out goodies such as printed mugs as souvenirs with your logo embossed on them is also helpful in spreading the awareness about your brand. Conference satchels are another common promotional product used by many companies.
For generating any good leads, it is very important to ask the visitors visiting your booth to leave their visiting cards or supply their contact details for following up with them via emails, warm calls or SMS’s to see if they were interested in availing the services and product offerings which they saw and appreciated while visiting your booth. This will definitely generate some quick and confident business deals. The key here is to quickly follow up procedures to increase the chances of generating maximum leads.
However, we need to remember that a successful brand promotion also involves sending the promotional emails and text messages only once. If a client requests or asks not to be disturbed, it is best to respect customer privacy and not to bombard him / her with unnecessary calls or emails. After all, business is founded on the pillar of trust alone!